Competitor insights

Competitor insights help you understand two things: 1) why candidates choose your organisation over others and 2) why staff may be leaving you for a competitor.

By analysing how your competitors attract talent (such as their benefits packages, culture, and career development opportunities) you will have a clearer understanding of where your business excels—and falls short. Further, by tracking talent flow, you can pinpoint why employees might be leaving and take proactive steps to improve retention.  

Armed with this information, you can refine your talent strategy to better stand out in the market and attract top talent every time.

Talent competitors aren’t always the same as your commercial competitors. While commercial competitors vie for market share, talent competitors are the (often larger group of) companies attracting the professionals you need to drive your business forward.

We identify talent competitors by analysing talent flow—looking at where your employees are coming from and where they’re going when they leave. We also consider the types of skills you’re hiring for, and which organisations are targeting the same talent pools. This focused approach ensures you understand who you’re really competing with for the best people.

Talent flow analysis tracks the movement of employees into, within, and out of your organisation. It identifies which companies you’re winning talent from and which you’re losing talent to, as well as any patterns in these movements.

This information is crucial because it reveals hidden opportunities and risks. For example, if you’re consistently losing employees to a particular competitor, it might reveal a gap in your compensation or career development offerings. Conversely, if you’re attracting top talent from certain organisations, you can double down on the strategies that are working.

Talent flow analysis ensures you have the data to make informed, impactful decisions about recruitment and retention.

The frequency of updates will depend on your industry and hiring needs, but in most cases, reviewing competitor insights every six to 12 months is recommended. In fast-moving sectors, such as technology or healthcare, more frequent updates may be necessary to keep pace with market shifts.

Regular updates enable to you respond fast to changes in the talent landscape, such as new competitors entering the market, evolving industry trends, or changes in candidate preferences. Staying current helps you make proactive decisions rather than reacting to problems after they arise.

We provide salary benchmarking and talent and market mapping services to complement our competitor insights service:

Salary & benefits benchmarking provides an analysis of your pay and benefits packages to ensure they are designed to attract top talent, retain your best people, and keep your business competitive.

Talent and market mapping reveals where talent pools are located within your industry, helping you understand the pipeline for critical skills and roles.